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Magazine B

B Media Company produces neutral and balanced content on brands, brand-adjacent businesses, and lifestyle for different media channels. While the company mainly publishes semi-regular print periodicals like B brand documentary magazine and F food documentary magazine as well as special titles like JOBS and THE SERIES, B Media Company also recently added digital content to its repertoire with the Spread by B newsletter and B CAST podcast. Thanks to partnerships forged with various global brands over the past 10 years, B Media Company continues to build and develop a unique business model for online and offline content production.

B, founded in Seoul, South Korea, in 2011 by Suyong Joh, is a documentary magazine featuring well-balanced brands that are selected based on four criteria: philosophy, price, aesthetic, and practicality. In an era when most magazines push breaking news and hot trends, B offers something fresh: a regularly published series in book form that examines brands as subjects with unique narratives and structures. Running ad-free from issue 1 to 100, the magazine has been praised for upholding the pursuit of objectivity and maintaining its independent perspective. Seen in the global creative scene as a brand guide and valuable collectible, B is expanding its experiential touchpoints with podcasts, video content, and physical stores, gearing up for its next chapter as a media brand that presents a full spectrum of brand content.