From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica’s century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.

“Leicas are called “extensions of the eye.” They’re small and light, and they guarantee high-quality images comparable to medium-format cameras. I find this compromise very impressive. I believe that it’s most important to find the right point when it’s easy to rush to extremes.”

- Chan-wook Park, Filmmaker

“The footprints left by Leica in the history of photography are gigantic. A number of prestigious photographers used Leica, and their photographic results prove this. Henri Cartier-Bresson is the most outstanding example. He happened to get hold of a 35 mmminiature camera made by Leica. Then he started to look at the world through it and captured a number of decisive moments just as they were.”

- Rolf Sachs, Conceptual artist and designer