Magazine
Magazine

Brand Documentary Magazine

WILSON

WILSON

Issue 21

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WILSON first started in Chicago, Illinois in 1913 as an idea to produce tennis racket strings and surgical sutures with the animal by-products from the company’s slaughterhouses. The company currently offers quality products for most ball sports including tennis, baseball and basketball. Unlike rival companies that stress a dynamic or powerful image, WILSON sets itself apart by establishing a brand image filled with friendliness.

“When I first tried Wilson products, my initial impression was that they didn’t look that fancy but their performance was solid. With basketballs in particular, functionality is key because it affects your overall performance during games. That being the case, brand name isn’t really that important. I feel that Wilson has a thorough understanding of what a ball should be, and doesn’t cut any corners.”

- Hyuk Park, Office worker

“Wilson’s products are well known for their quality. They’re affordable, too. I’ll continue to use Wilson products. Wilson offers products at different levels of price and quality, but most of their products have good quality and work well for both amateurs and professionals.”

- Fermin Reza, Manager of a junior baseball team

Author: B Media Company

Weight: 0.4

Dimensions: 17 x 24

Cover: Paperback

Pages: 124

WILSONWILSON
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