_New perspectives for designers to deal with new technological trends
_Inspiration to learn to rethink communication design
_Author has many years of experience at the interface of design, branding and technology
_Illustrative presentation of realized projects

Artificial intelligence, automation and ever new data-driven tools are reshaping the creative world, and the role of design and communication is evolving rapidly. The true innovation in this context is to create authenticity that endures beyond fleeting technological shifts. The Generative Mind invites us to rise above short-lived trends and see design as something alive and constantly evolving – in a world that refuses to stand still.

The author combines systems thinking, generative design and a human-centered perspective to open up a new perspective on working with technology to ideate, design and tell stories. In eight clear principles, he shows how design can be understood as a process that questions boundaries in order to go beyond the visible and shape what is felt: a book for all those who understand creativity as a journey and not just a destination and want to actively shape the future of design.

» If you’re into creative coding, visual communication, and generative design, THIS is the book to buy!
Syntax and code examples are ephemeral. The ideas and perspectives in Patrik’s book are here to stay. As a long time creative coding educator, I can’t recommend it enough.«
— Prof. Stig Møller Hansen, Professor, PhD at the Danish School of Media and Journalism, Copenhagen and expert on Computational Graphic Design and Creative Coding


» This book made me realise most designers have creative minds, while only a few have generative minds.
I think the generative mind is a level above the creative mind, and that the outcomes that a generative mind can design are more powerful than those given just by the sum of the separate creative and analytical minds. In this way a new perspective emerges [..] so that something even more beautiful, memorable and involving can be designed.«
— Sergio Corini, designer and author of Dynamic identities: an analysis. A new classification system.