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David Hieatt

Do Open

Do Open

How a simple email newsletter can transform your business (and it can).

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How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?

And what if the answer is right in front of you?

'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'

So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.

Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:

  • Why giving is your secret to success
  • How to get people's attention when time is your biggest competitor
  • Why creating beats sharing
  • How a small team can win

Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

  • Pub date: May 2017
  • Dimensions: 120 x 178mm
  • Extent: 160 pages
  • ISBN: 978-1-907974-30-4
  • eBook ISBN: 978-1-907974-31-1

Artwork:

  • B&W photographs by Andrew Paynter, Marcus Ginns, Jim Marsden and Dan Rubin.
  • 10 B&W illustrations by 'Marketoonist' Tom Fishburne

Paper & print details:

  • Paperback editions are printed by OZGraf
  • Print on Munken, an FSC-certified paper
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